Canada Volume growth at Heineken Canada outpaced the overall beer market growth significantly. Despite price increases, volume of the Heineken brand grew 15 per cent, driven by the positive effects of the renewed import agreement, the strong efforts of our partner Coors-Molson Brewery Company, and the success of the DraughtKeg. Chile and Argentina Beer volumes of CCU, Heineken's joint venture with Quihenco in Chile and Argentina, grew 4 per cent and 11 per cent respectively driven by good performance from the Heineken, Escudo and Schneider brands. Total Group beer volume of CCU in Chile and Argentina amounted to 7.6 million hectolitres. The soft drink, wine and spirits business also posted strong volume increases. Volume of the Heineken brand increased 24 per cent, gaining market share in the premium segment despite increased competition. EBIT beia) grew organically by a double-digit rate, iriven by higher volumes. The Caribbean Consolidated beer volume was lower and EBIT (beia) was stable in an environment that was characterised by lower tourist numbers, extreme weather conditions and a weak economy particularly in Puerto Rico. Locally produced and imported volume of the Heineken brand grew slightly, driven by the introduction of DraughtKeg and Heineken Premium Light in several markets. Heineken N.V. Annual Report 2007 I

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2007 | | pagina 32