19 Amstel volume In millions of hectolitres 2003 I 2004 I 2005 I 2006 I 2007 I 11.0 11.1 I 11.4 12.2 10.6 Just as with Heineken Premium Light, the Amstel Pulse line extension was a significant driver of the brand's growth during 2007 and will continue to be so in 2008. During 2007, we added both Hungary and New Zealand, to the list of existing markets where Amstel Pulse is developing a strong consumer franchise. In the USA, Amstel Light did not achieve the growth we had targeted. We are looking at every aspect of the brand, from its positioning in the segment to packaging and communication. We are introducing new programmes to rejuvenate the brand and help it regain its position in the profitable imported light segment. Sustainability As one of the world's leading brewers, Heineken creates value and enjoyment for millions of people around the world through brewing, marketing and selling high-quality beers. We are proud of this. At the same time, we are fully aware that we have an important role to play in society at large and in the lives of all our stakeholders. These include our employees, customers and suppliers who depend on us for their income, our consumers who enjoy our beers, our shareholders who seek a healthy return on their capital and the communities in which we operate which rely on us to be a good, corporate citizen. In all of our actions, we seek to balance commercial reality with social responsibility. It is not an easy task and it ultimately means that we can never please visit: enjoyheinekenresponsibly.com Heineken N.V. Annual Report 2007

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