Reach Countries and brands As at 31 December 2007 Other information 145 At Heineken we aim to be a leading brewer in each of the markets in which we operate and to have the world's most prominent brand portfolio. The tables in this chapter show our breweries and brands worldwide. 1. Western Europe Heineken is Western Europe's largest and leading beer brewer. We have market leadership positions in the Netherlands, Spain and Italy and we are the number two player in France, Ireland and Switzerland. Heineken, and in some cases Amstel, are also brewed under licence or imported into several other Western European markets. 2. Central and Eastern Europe Heineken is the largest brewing group in Central Europe, leading in Greece, Austria, Romania, Slovakia, Bulgaria and Macedonia. We are the number two player in Poland, Croatia and Belarus. Heineken has strong market positions in Russia, Germany, Hungary, Serbia and the Czech Republic. Heineken, and in some cases Amstel, are also brewed under licence or imported into several other Central and Eastern European markets. 3. The Americas Heineken has built a strong position in the Americas, with exports to the USA, Central America and the Caribbean. Heineken also owns a number of breweries in the Caribbean and Central America and has interests in and licensing agreements with several breweries in Central and South America. The agreement of Heineken USA and FEMSA of Mexico makes Heineken the exclusive national importer, marketer and seller of FEMSA's brands for ten years. Our interest in CCU has strengthened our position in Chile and Argentina. 4. Africa and the Middle East Heineken is also very successful in Africa and the Middle East. We have owned breweries and have enjoyed substantial market positions in several African countries for more than 50 years. In Africa we brew a variety of local brands and in some countries Heineken and Amstel beer are also brewed locally. Most of the operating companies also produce and market soft drinks. 5. Asia Pacific Underpinning our position in the region is our Singapore-based joint venture with Fraser Neave, Asia Pacific Breweries (APB). It operates 32 breweries in Singapore, Malaysia, Thailand, Vietnam, Cambodia, China, New Zealand, Papua New Guinea, India and Sri Lanka. Heineken is brewed at several of APB's breweries throughout the region. In addition, we have our own breweries in Indonesia and on New Caledonia. We also import Heineken into the region. Heineken beer has a strong market position, particularly in Thailand, Vietnam, Australia, New Zealand, Singapore and Taiwan. In the first quarter of 2008, two greenfield breweries will be operational in Laos and India. Geographical distribution of Consolidated beer volume In millions of hectolitres 2007 2006 Western Europe 31,910 32,100 (0.6) Central and Eastern Europe 51,114 46,925 8.9 The Americas 13,718 13,197 3.9 Africa and the Middle East 15,668 13,281 18.0 Asia Pacific 7,418 6,402 15.9 Consolidated beer volume 119,828 111,905 7.1 Heineken N.V. Annual Report 2007

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Jaarverslagen | 2007 | | pagina 143