Chief Executive's Statement
Report of the Executive Board
2007 was an outstanding year. We
executed our plans faster, more
efficiently and with greater impact
than ever before. Alongside this, we
maintained our focus and insistence
on performance and delivery. We will
not be complacent though and will
continue to focus on delivering what
we have promised.
2007 was a very strong year for Heineken.
We significantly exceeded the expectations set at
the start of the year in terms of profit growth and
we delivered on our ambitious cost-reduction
targets. Along the way, we made good progress
towards becoming an organisation in which
performance and focus on consumer needs are
the key drivers of our strategic agenda.
Our success is clearly reflected in the results we
achieved against our key metrics:
Organic growth in net profit (beia) up
22.6 per cent
Organic revenue growth up 7.3 per cent
Organic consolidated beer volume growth
up 6.5 percent
Heineken® growth in the premium segment
up 10 per cent.
