Strong position
P.T. Multi Bintang Indonesia was able
to increase volume and maintain its
leading position in the market.
lew Zealand
ierce discounting by our competitors in New
ealand resulted in lower volumes and reduced
BIT. In addition, the New Zealand dollar fell
gainst the Euro by 9 per cent. Growth of the
eineken brand remained steady as the premium
eer segment continued to expand in 2006. The
jmpany has also developed plans to strengthen
s brands through innovation and further
arketing investments.
idonesia
ie beer market in Indonesia continued to grow
ntil an excise duty increase was introduced in
ovember 2006. The market came under pricing
essure due to discounting activities by a
.'mpetitor. Volumes and EBIT at Multi Bintang
donesia increased and the company maintained
leading position in the market. The Heineken
and enjoyed very strong growth.
her markets in Asia Pacific
July we held the ground-breaking ceremony for
e new Laos brewery, which will be operational
2007.
pua New Guinea had an excellent year with
5 per cent-higher volumes, slightly better
icing and good cost management resulting
a substantially improved EBIT.
In Australia, the international premium beer
segment continued to grow. Heineken brand
volumes rose 33 per cent. Heineken beer is now
produced locally by our partner Lion Nathan.
In Taiwan, the Heineken brand performed
exceptionally well, with a volume increase of
36 per cent as a result of improvements in the
economy and excellent performance by the
Taiwan team, that made Heineken the favourite
international beer in Taiwan.
Volumes in Cambodia continued to develop
well and EBIT increased.