Strong position P.T. Multi Bintang Indonesia was able to increase volume and maintain its leading position in the market. lew Zealand ierce discounting by our competitors in New ealand resulted in lower volumes and reduced BIT. In addition, the New Zealand dollar fell gainst the Euro by 9 per cent. Growth of the eineken brand remained steady as the premium eer segment continued to expand in 2006. The jmpany has also developed plans to strengthen s brands through innovation and further arketing investments. idonesia ie beer market in Indonesia continued to grow ntil an excise duty increase was introduced in ovember 2006. The market came under pricing essure due to discounting activities by a .'mpetitor. Volumes and EBIT at Multi Bintang donesia increased and the company maintained leading position in the market. The Heineken and enjoyed very strong growth. her markets in Asia Pacific July we held the ground-breaking ceremony for e new Laos brewery, which will be operational 2007. pua New Guinea had an excellent year with 5 per cent-higher volumes, slightly better icing and good cost management resulting a substantially improved EBIT. In Australia, the international premium beer segment continued to grow. Heineken brand volumes rose 33 per cent. Heineken beer is now produced locally by our partner Lion Nathan. In Taiwan, the Heineken brand performed exceptionally well, with a volume increase of 36 per cent as a result of improvements in the economy and excellent performance by the Taiwan team, that made Heineken the favourite international beer in Taiwan. Volumes in Cambodia continued to develop well and EBIT increased.

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2006 | | pagina 48