Asia Pacific
"We have always been committed to
the region for the long-term. Whilst
our organic growth in the region
continues to be strong, we actively
seek opportunities to grow our
business, especially in the relatively
untapped beer markets. In the
long-term, we aim at significantly
increasing our share of the rapidly
growing regional profit pool."
Report of the Executive Board
Regional Review
Revenue
€0.6 billion
EBIT
€94.5 million
EBIT (BEIA)
€94.5 million
Consolidated beer volume
6.4 million hectolitres
Heineken group volume
3.5 million hectolitres
Consolidated beer volume
In millions of hectolitres
2002 4.7
2003 4.8
2004 5.3
2005 6.0
2006 6.4
Siep Hiemstra,
President Heineken Asia Pacific
Heineken's history in Asia Pacific stretches
back some 75 years. We remain committed to
increasing our market share in this important
region through a strategy of acquisitions and
organic growth in key, fast-growing countries.
In a large part of the region Heineken works
through Asia Pacific Breweries, its joint venture
with Fraser and Neave. Heineken has fully-owned
operations in Indonesia and New Caledonia and
we export the Heineken brand to Taiwan, Hong
Kong, South Korea and other markets in the
region. In addition, we enjoy successful
partnerships in some of the region's large beer
markets, such as those with Kirin in Japan and Lion
Nathan in Australia. Looking forward, we will strive
to increase our share of the regional beer markets
and profit pools by growing organically and
through selective value-creating acquisitions.
Revenues grew by more than 11 per cent.
Consolidated volumes increased 7 per cent, to 6.4
million hectolitres. EBIT rose 29 per cent to €95
million as a result of higher beer sales and despite
higher marketing and personnel costs, the latter
mainly as a result of the expansion of the business.
The Heineken brand further extended its
leadership of the international premium segment,
growing volumes steadily throughout much of the
region, up more than 10 per cent to 3.5 million
hectolitres. The Heineken brand achieved
particularly strong volume growth in Taiwan,
Vietnam, Indonesia, South Korea and Australia.
Tiger, Asia's leading beer brand, continues
to expand its worldwide network and is now
available in 60 countries, including Australia,
Europe, the Russian Federation, the UK and US.
Tiger is the leading Asian imported beer brand
in the United Kingdom in terms of volume and
increased its visibility and sales in the US after
signing a new distribution agreement.
Innovation is one of the drivers behind our
revenue and profit expansion in the region. We
introduced new brands, beer types and packaging
A Q Heineken N.V.
Annual Report 2006
