The market in Chile grew 12.2 per cent on the back of a strong economy and despite increased competition. CCU in Chile grew its group volume by 12.9 per cent to 4.7 million hectolitres and ichieved better pricing. Beer volume in Argentina grew 7.9 per cent to 2.4 million hectolitres. In 2006, revenues increased 17 per cent and EBIT grew 20 per cent. he CCU brands developed well, in particular he Cristal brand, which exceeded 2.8 million lectolitres. The Heineken brand grew strongly nd (combined) was 20 per cent up. Chile and Argentina Heineken operations in the region are conducted through a 50/50 joint venture (IRSA) that controls Compania Cervecerias Unidas (CCU), Chile's leading brewer and the number two brewer in Argentina. Caribbean Volumes were stable and EBIT grew slightly on an organic basis. The Heineken brand was stable too. At the end of 2006, Heineken Premium Light was introduced in Puerto Rico. Heineken N.V. Q7 Annual Report 2006 O I

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2006 | | pagina 40