The market in Chile grew 12.2 per cent on the
back of a strong economy and despite increased
competition. CCU in Chile grew its group volume
by 12.9 per cent to 4.7 million hectolitres and
ichieved better pricing. Beer volume in Argentina
grew 7.9 per cent to 2.4 million hectolitres. In
2006, revenues increased 17 per cent and EBIT
grew 20 per cent.
he CCU brands developed well, in particular
he Cristal brand, which exceeded 2.8 million
lectolitres. The Heineken brand grew strongly
nd (combined) was 20 per cent up.
Chile and Argentina
Heineken operations in the region are conducted
through a 50/50 joint venture (IRSA) that controls
Compania Cervecerias Unidas (CCU), Chile's
leading brewer and the number two brewer
in Argentina.
Caribbean
Volumes were stable and EBIT grew slightly on an
organic basis. The Heineken brand was stable too.
At the end of 2006, Heineken Premium Light was
introduced in Puerto Rico.
Heineken N.V. Q7
Annual Report 2006 O I