170 brands
131.9 million hi
Contents
01 Profile
02 Performance highlights
04 Report of the Supervisory Board
08 Report of the Executive Board
08 Chief Executive's statement
14 Outlook 2007
16 Executive Committee
18 Operational review:
18 Introduction
18 The Heineken brand
18 Innovation
20 Heineken brand communication
21 The Amstel brand
21 Brand portfolios
22 Sustainability
24 Personnel and organisation
26 Regional review:
26 Western Europe
30 Central and Eastern Europe
34 Americas
38 Africa and the Middle East
42 Asia Pacific
46 Risk management
51 Financial review
56 Corporate governance
56 Decree Article 10 Takeover Directive
58 Dutch Corporate Governance Code
62 Remuneration report
Financial statements
67 Consolidated income statement
68 Consolidated statement of recognised income
and expense
69 Consolidated balance sheet
70 Consolidated statement of cash flows
72 Notes to the consolidated financial statements
116 Heineken N.V. balance sheet
117 Heineken N.V. income statement
118 Notes to Heineken N.V. financial statements
Other information
122 Auditor's report
124 Appropriation of profit
125 Shareholder information
129 Countries and brands
136 Historical summary
138 Glossary
140 Reference information
Heineken's leading brand portfolio includes more
than 170 international premium, regional, local
and specialty beers. Our principal brands are
Heineken® and Amstel®. We continually seek
to reinforce our brands through innovations
in production, marketing and packaging.
The Heineken brand is available in almost every
country on the planet. We own more than 115
breweries in more than 65 countries brewing a
Group beer volume of 131.9 million hectolitres.