Focus on selective
opportunities
.A- C. <■-
It is our aim that wherever we choose to compete,
we should put ourselves in a winning position.
For us, that means being the number one or two
player in markets which we believe are important
for our future development.
Whilst in some markets we expect to reach this
position through organic growth, we will also
increasingly focus our acquisition and partnership
strategy in order to achieve our goal priority.
In 2006 we focused our energies on Indo-China.
Our joint venture in Asia, Asia Pacific Breweries,
made a number of strategic and tactical
acquisitions.
In particular, through Asia Pacific Breweries, we
acquired the Fosters brewing assets in Vietnam
and Quang Nam Brewery in Central Vietnam; we
acquired a further business in the developing
market of India and an acquisition in Laos was
announced. And we acquired shares in the
Tunisian company, Société de Production et
de Distribution des Boissons. Further details
on these acquisitions are provided in th<
operational and regional review of this r
As the consolidation of the global beer industry
continues, this focus will guide our acquisition
strategy. It goes without saying that in order for
us to remain an independent leading brewer, we
will continue to play an active role in this global
consolidation.
To conclude, as always, I would like to thank all of
the employees of Heineken - wherever they work
- for the role that they have played in 2006 to
build a stronger, fitter Fleineken Group.
Jean-Frangois van Boxmeer
Chairman/CEO
Amsterdam, 20 February 2007
Growth potential
Heineken continues to look for
investment opportunities in the
international brewing sector.
Selective investments fit well with
our strategy of combining our
international premium brand
Heineken with strong local brands.
Acquisitions and the portfolio
review in the rapidly expanding
beer market of Russia as well
as capitalisation of growth
opportunities in Asia Pacific
are good examples of this
growth strategy.