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In 2005 we increased our efforts to give the
consumer the information they need to make
informed choices. In addition to the prominent
use of labelling (we were the first alcoholic
drinks company to link a responsibility message
on packaging to an information website)
we extended our responsible consumption
website (www.enjoyheinekenresponsibly.com)
to incorporate other brands and markets.
We also continued to work in partnership
with global industry organisations to develop
programmes for local implementation in culturally
relevant ways. But we did not only partner with
those in the industry. In the USA for example, we
are partnering with those involved first-hand in
dealing with the impact of the mis-use of alcohol.
In November, we announced a joint educational
programme with the New York Presbyterian
Healthcare System which will produce a range
of educational and informational materials,
relating to the use and mis-use of alcohol.
We are actively seeking the involvement of our
employees in this programme.
Much is expected of our employees. In return,
we do our utmost to ensure their safety, and
well-being. One example is the Heineken Health
Affairs database, an automated network platform
established to help provide better, free and more
relevant medical treatment for employees in those
countries hard-hit by HIV/AIDS. We are pleased
that thanks in part to our policy of voluntary
testing and the free provision of antiretroviral
drugs to our employees and their families, none
of our Heineken colleagues were lost to this
dreadful disease in 2005.
A business cannot claim to be interested in, let
alone committed to, sustainability without taking
steps to reduce its consumption of energy and raw
materials, without using them more efficiently and
without committing to reduce its level of emissions.
In the most recent update of the sustainability
report published on the company's website in
August 2005 there is extensive environmental
information including the origin of primary sources
such as water, fuel, indirect C02 emissions, ozone
layer depletion and the destination of our by
products. Like the rest of the world, we have much
to do in these areas and we are not satisfied yet.
In 2005 we increased our efforts to give the consumer the information they
need to make informed choices. These efforts include the prominent use of
labelling and extending our responsible consumption website to incorporate
other brands and markets. This is part of a global programme.
Also on a local level, many initiatives are taken to inform the consumer in
order to make informed choices. In the USA, for instance, Heineken has
partnered with the New York Presbyterian Healthcare System to sponsor the
production of a series of books and papers relating to information on the use
of alcohol. Each is designed to stimulate conversations between parents and
children, family, mentors, guidance counsellors and health instructors.
Suggested topics include basic alcohol education, drinking and driving, foetal
alcohol syndrome, physical and social effects, peer pressure, sexual
consequences, domestic and other violence. All material will be linked to a
supporting website. This is a major three-year project and the first time that
an alcohol company has partnered with a major medical institution to help
address specific alcohol issues.
Heineken'
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i» DON'T LITTER, RECYCLE THIS BOTTLE
NO DEPOSIT
I enjoyheintkenresponsibly.com J
BEST BEFORE END:
LAGER BEER
ALC.5% VOL.
Heineken N.V. - Annual Report 2005
