(lit
FTSE4Good
Operational review
41.
At Heineken we aspire to achieve superior financial results that are sustainable
over time. The ability of Heineken to sustain those results depends on
our ability to innovate across products, packaging and drinking occasions.
Introduction
At the heart of our commitment to all Heineken's
stakeholders is our commitment to increasing
sustainability. Our aspiration is to deliver sustainable,
superior financial results as the end result of
business practices. We want to do this in a way which
supports the long-term health, safety and well-being
of our employees, consumers, customers and the
communities in which all our stakeholders live
and work.
nat is a broad and never-ending aspiration. We are
often pleased with many aspects of the work we do
pursuit of this goal, but we are, and never should
a, satisfied.
jstainability
2005 we had several reasons to be pleased,
'e were re-admitted to the Dow Jones
jstainability Index, reflecting the work we have
one on environmental sustainability, disclosure
id support for universal human rights.
or the third year in a row, we won the Dutch
aputation Award as the most admired Dutch
ompany. We set these alongside our continued
lembership of the FTSE4 Good Index as evidence
that in 2005 we did more than just 'talk a good
game'. The interim update of our award-winning
sustainability report was published in June on our
website heinekeninternational.com/responsibility.
This will be followed by a full report in 2006
covering 2004 and 2005, which will be published
much earlier in the year than before.
In last year's annual report, we committed to
rolling out our revised Code of Business Conduct
throughout the Group. At the end of 2005, these
principles, and the training/education courses that
go with it have been introduced across 90 percent
of our markets. Delivering the remaining
10 percent and ensuring the principles are truly
embedded in the hearts and minds of our
employees will be our focus for the coming years.
We are proud of being one of the world's great
beer businesses. We create value and enjoyment
for millions through the brewing, marketing and
sale of our beer brands. We believe that beer
forms part of an enjoyable lifestyle when consumed
and marketed responsibly. We can only be proud
though if we continually meet our obligation
to society and consumers with regard to the
responsible consumption of our beer brands.
Member of
Dow Jones
Sustainability
indexes
For St. Patrick's Day in March,
Heineken USA participated in the Safe
Call programme, which discourages
drink-driving.
In White Plains New York, Heineken USA
provided free cab drives up to US$50
for anyone aged 21 or older who called
a special taxi service for travelling home
from a bar, pub or restaurant.
Heineken N.V. - Annual Report 2005
