To cater to increasing demand for our beers,
the South Vietnam brewery will be expanded by
50 percent from 1.5 million hectoliters to 2.3 million
hectoliters. Costing US$45 million, the expansion
is the second since the original 500,000-hectolitre
brewery began commercial operations in 1993.
Cambodia
The expanding Cambodian economy and robust
beer market, that grew by an estimated 25 percent
last year, drove an impressive growth. Volume grew
37 percent while all brands showed a double-digit
growth resulting in our market share increasing
to 55 percent.
A strong emphasis on an efficient distribution
system has increased the availability of our beers
nationwide. Tiger is the market leader in the
premium beer segment while our other brands
showed impressive growth.
Thailand
Heineken continues to perform strongly in the Thai
market. Its market share in the premium segment
of the market grew from 85 percent to 94 percent.
It outperformed the beer marke as a whole,
achieving a 5 percent gain in volume. Overall volume
grew 11 percent mainly fuelled by Heineken's growth
as well as the first full-year locally brewed Tiger.
New Zealand
The increasing preference for premium beers
in New Zealand has resulted in a growing demand
for Heineken as well as other premium beers
in the portfolio.
However, the mature market also saw competition
intensifying with the entry of several new brands and
their aggressive pricing strategies. Amstel Light was
successfully launched and it captured 40 percent of
the light beer market in just 2 years. Overall, volumes
rose 3 percent.
AT BED SUPPER CLUB, BANGKOK, YOU CAN
RELAX IN A SPACE-INSPIRED ENVIRONMENT.
AND ENCOUNTER SMALL GREEN BOTTLES.
Heineken
meet you there
The 'Cosmopolitan Bars' campaign of
Heineken takes consumers on a journey
to the coolest and most unique bars
around the world in order to engage them
with new and exciting bar experiences.
The campaign represents bars in the
hottest cities worldwide like Bangkok,
New York, Buenos Aires, Barcelona, Milan
and Amsterdam. Premium bars serving
premium beer. Heineken, meet you there.
