Africa and the Middle East
Revenue
Operating profit
Heineken volume
in premium segment
Regional beer volume
34. egional
Thanks to a better economic environment and our improved execution
throughout Africa and the Middle East region, the popularity of regional
and Heineken brands is growing rapidly. We have a long history in this
fast-growing region, which stretches from South Africa to Lebanon.
"Revenue and EBIT performance
is strong thanks to commercial
excellence, cost reduction
programmes, better distribution
and more training for our staff."
Regional beer volume
In millions of hectolitres
2001 I 9.9
2002 10.6
2003 12.7
2004 13.5
2005 15.0
Tom de Man, President Heineken Africa and the Middle East
Revenues grew by 18 percent in 2005, although
the performance across markets varied, with strong
results in Nigeria and Central Africa balanced
by some weakness in the Middle East. Most of the
strong performance was due to better pricing and
improved sales mix. Consolidated Breweries in
Nigeria was consolidated for the first time in 2005.
EBIT increased as a result of the pricing policy and
the effects of the restructuring carried out in the
last few years. This year the Africa region improved
significantly its contribution to EBIT.
Regional beer volume rose to 15.0 million hectoliters.
The Heineken brand grew more than 8 percent
to 921,000 hectoliters and Amstel volumes grew
26 percent (to over 2.4 million hectoliters).
Volumes of the Star brand were negatively impacted
by a price increase during the first half of the year,
although the move helped to drive growth in
the Company's profitability. The Fayrouz® brand
(a popular malt beverage without alcohol, available
mainly in the Middle East region) posted growth
in excess of 26 percent in Egypt, thanks to an
innovative new advertising campaign and the
introduction of new packaging formats.
€1.1 billion
€196 million
0.9 million hectolitres
15.0 million hectolitres
Heineken N.V. - Annual Report 2005
