Profile
01.
The Heineken company, which traces its roots to 1864, is one of the world's
leading international brewers. Available in almost every country on the planet,
the Heineken brand is the most valuable international beer brand.
170 brands
64,305 employees
Our partnerships
118.6 million hi
The story of Heineken® began in 1864 when
Gerard Adriaan Heineken bought a brewery
in the heart of Amsterdam. Over 140 years,
four generations of the Heineken family have
strengthened and expanded our brands and
Company in Europe and around the rest of
the world.
Our business is about building great brands.
In addition to the Heineken brand, we brew and
sell more than 170 international premium, regional,
local and specialty beers. Our Amstel® brand is
Europe's third-largest brand. Other famous brands
in our portfolio include Cruzcampo®, Tiger®,
Zywiec®, Birra Moretti®, Ochota®, Murphy's®
and Star®.
We have the widest presence of all international
brewers, thanks to our global network of distributors
and 115 breweries in more than 65 countries.
The popularity of our beers is growing daily in
rapidly-expanding beer markets, such as Russia
and China.
In the beer markets of Western Europe, we are
the largest brewer and beverage distributor and
the region accounts for more than half of our global
sales. Heineken wholesalers also distribute wine,
spirits and soft drinks to the on-trade channel.
We have now extended that leadership to Central
and Eastern Europe. We also have an international
export operation, shipping beer to major profitable
markets such as the US. In some markets, we also
produce soft drinks.
We are committed to growth and have embraced
innovation as a key component of our strategy.
We work to continually anticipate and meet the
changing needs of consumers. Our innovations
are in the areas of production, marketing,
communication, packaging and, in particular,
draught beer systems, where we are an
acknowledged leader.
We take seriously our commitment to conduct
business responsibly and sustainably. We continuously
expand our initiatives to combat alcohol abuse and
misuse and work to set and exceed ever-higher
standards in the social and environmental areas
of our business.
Heineken owns and manages one of
the world's leading portfolios of beer
brands. We brew and sell more than 170
international premium, regional, local
and specialty beers. Our principal
brands are Heineken and Amstel.
In 2005 the average number of
employees employed increased
from 61,732 to 64,305.
In every market where we are active, we
aim at comprehensive coverage through a
combination of wholly-owned companies,
licence agreements, stakes in breweries and
alliances with independent distributors or
via our own beverage wholesalers. Often,
our wholesalers also distribute wine, spirits
and soft drinks to the on-trade.
The Heineken brand is sold in almost
every country in the world. The company
owns 115 breweries and distributors in
more than 65 countries with a group
volume of 118.6 million hectolitres.
Heineken N.V. - Annual Report 2005
