28. legiom continued
Heineken's innovative draught beer
system, David, has achieved another
milestone with the sale of more than
50,000 installations across the globe
in 2005. David installations have
been supplied to 63 markets with
more than 25 brands internationally.
We achieved volume increase for
David of 40 percent, which will add
to top-line growth.
Heineken N.V. - Annual Report 2005
Austria
Total beer volume
Market share
Market position
4.6 million hectolitres
52 percent
1st
Revenue was slightly up in 2005, as a result
of a positive price and sales mix effect, which
offset volume weakness caused by a decline in
the on-trade market. EBIT, on an organic basis,
grew as a result of improvement of pricing and
sales mix and cost reductions.
The Heineken brand, however, grew 48.3 percent
albeit from a low base. In 2006 we will brew
Heineken locally, we will also distribute it in a 50cl
bottle version.
Other local brands such as Puntigamer® and Zipfer
were affected in the on-trade and as a result of bad
weather conditions during the summer. In 2005
we introduced the BeerTender to positive reaction
of the Austrian consumer.
Germany
Total beer volume
Market share
Market position
8.7 million hectolitres
9 percent
4th
Revenue of our operation in Germany, also grew
thanks to the first time consolidation of Fürstlich
Fürstenbergische Brauerei, Brauerei Hoepfner
and Würzburger Hofbrau. Good top-line growth
coupled with cost control contributed positively
to the EBIT growth of our BrauHolding International
joint venture with Schörghuber. Market share
in Germany increased.
Germany remains a fragmented and regional market.
Through subsidiaries of our joint venture Brau
Holding International, during 2005 two brewers
have been acquired in the southern area of
Bavaria. The aim for consolidation and for margin
improvement in the region remains important,
as well as the effort in supporting top-line growth.