28. legiom continued Heineken's innovative draught beer system, David, has achieved another milestone with the sale of more than 50,000 installations across the globe in 2005. David installations have been supplied to 63 markets with more than 25 brands internationally. We achieved volume increase for David of 40 percent, which will add to top-line growth. Heineken N.V. - Annual Report 2005 Austria Total beer volume Market share Market position 4.6 million hectolitres 52 percent 1st Revenue was slightly up in 2005, as a result of a positive price and sales mix effect, which offset volume weakness caused by a decline in the on-trade market. EBIT, on an organic basis, grew as a result of improvement of pricing and sales mix and cost reductions. The Heineken brand, however, grew 48.3 percent albeit from a low base. In 2006 we will brew Heineken locally, we will also distribute it in a 50cl bottle version. Other local brands such as Puntigamer® and Zipfer were affected in the on-trade and as a result of bad weather conditions during the summer. In 2005 we introduced the BeerTender to positive reaction of the Austrian consumer. Germany Total beer volume Market share Market position 8.7 million hectolitres 9 percent 4th Revenue of our operation in Germany, also grew thanks to the first time consolidation of Fürstlich Fürstenbergische Brauerei, Brauerei Hoepfner and Würzburger Hofbrau. Good top-line growth coupled with cost control contributed positively to the EBIT growth of our BrauHolding International joint venture with Schörghuber. Market share in Germany increased. Germany remains a fragmented and regional market. Through subsidiaries of our joint venture Brau Holding International, during 2005 two brewers have been acquired in the southern area of Bavaria. The aim for consolidation and for margin improvement in the region remains important, as well as the effort in supporting top-line growth.

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2005 | | pagina 34