Poland Total beer volume 10.2 million hectolitres I arket share 33 percent I arket position 2nd Profitability was higher than last year thanks I better pricing and sales mix and improved I ast structure. Volumes were stable in spite I if the shrinking strong beer segment and the I :iscontinuation of some unprofitable brands. owever, volume growth was lower than growth [overall in the beer market. eineken brand volume was affected by increased ompetition in its segment but remains the leader l the international premium segment. The Zywiec rand maintains its market share and is the leader i the national premium segment. The volume of atra Pils® increased strongly. The Warka® brand ent through an extensive rebranding process in ie second quarter of the year. The first results are ncouraging. 12005 we successfully introduced a new fruit- avoured beer, Freeq, which appeals to the growing agment of drinkers, who like sweet-tasting beer. Russia Total beer volume 7.2 million hectolitres Market share 8 percent Market position 3rd Revenue of our Russian operation increased by 50 percent, thanks mainly to the first-time consolidation of the breweries acquired in 2005. EBIT remained stable, as a result of lower margins and integration costs for the new breweries. Market share in Russia increased. Our top-performing brands were Heineken and the mainstream Ochota brand, which grew 13 percent to 2.6 million hectoliters. Volumes of Botchkarov® fell in the first half, but stabilised following a re-launch in June. The breweries acquired in 2005 - Patra, Stepan Razin and Baikal - were consolidated for the first time in the second half of 2005. In 2006 we will focus on integration and cost control and we will perform a complete review of the brand portfolio of our Russian operation. The launch of Amstel, at the end of 2005, is a first example of our efforts to strengthen the portfolio. Russian acquisitions In Russia we accomplished a milestone with the acquisition in 2005 of four brewers, adding a total of six breweries to our operations in Russia. These were Baikal Brewery in Irkutsk, Stepan Razin Brewery in St. Petersburg, Patra Brewery in Yekaterinburg and Ivan Taranov in Kaliningrad, Novotroitsk and Chabarovsk. Heineken N.V. - Annual Report 2005

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2005 | | pagina 33