Reach
124. Countries and brands
As at 1 January 2006
Export offices are not shown
The agreement of Heineken USA and FEMSA Cerveza in
Mexico has made Heineken the exclusive national importer,
marketer and seller of FEMSA's brands.Our interest in CCU
has strengthened our position in Chile and Argentina.
Heineken has owned breweries and has enjoyed substantial
market positions in several African countries for more than
50 years. In Africa we brew a variety of local brands and in
some countries Heineken and Amstel beer are also brewed
locally. Most of the operating companies also produce and
market soft drinks. In South Africa, Amstel is brewed and
distributed under licence.
Underpinning our position in the region is our Singapore-
based joint-venture with Fraser Neave, Heineken-Asia Pacifi
Breweries (Heineken-APB). It operates twenty-three breweries
in Singapore, Malaysia, Thailand, Vietnam, Cambodia,
China, New Zealand, Papua New Guinea and Sri Lanka.
Heineken is brewed at several of Heineken-APB's breweries
throughout the region. In addition, we have our own brewerie
in Indonesia and on New Caledonia. We also import Heineken
into the region and in some countries it is brewed under
licence. Heineken beer has a strong market position, particular!
in Thailand, Vietnam, Hong Kong, Australia, New Zealand,
Singapore and Taiwan.
Geographical distribution
of Group beer volume
In thousands of hectolitres
2005
2004
Change
Western Europe
32,181
32,482
(0.9)
Central and Eastern Europe
45,468
42,591
6.8
The Americas
15,123
14,546
3.9
Africa and the Middle East
15,036
13,483
11.5
10,802
118,610
1. Western Europe
Heineken is Western Europe's largest and leading beer brewer.
We have market leadership positions in the Netherlands, Spain
and Italy and we are the number two player in France, Ireland
and Switzerland. Heineken, and in some cases Amstel, are also
brewed under licence or imported into several other Western
European markets.
2. Central and Eastern Europe
Brau Union is Heineken's Central European operating company
and the largest brewing group in Central Europe, leading in
Poland, Austria, Romania, Slovakia, Bulgaria and Macedonia.
Brau Union has also strong market positions in Hungary, Croatia
and the Czech Republic. As one of the results of the new
management structure, this region now includes Germany
and Greece as well, which were previously reported in Western
Europe. A number of acquisitions in the past have strengthened
our position in Germany.
3. The Americas
Heineken has built a strong position in the Americas,
with exports to the United States, Central America and the
Caribbean. Heineken also owns a number of breweries in
the Caribbean and Central America and has interests in
and licensing agreements with several breweries in Central
and South America.
Heineken N.V. - Annual Report 2005