Segmented Information
100 Heineken N.V. Annual Report 2004 Financial Statements 2004
Information by geographical area
As almost the entire net turnover of the group is accounted for by just one product group, namely
beer, the financial information is segmented by geographical area only. The remaining activities
are not reported on a segmented basis. The following five regions aredistinguished: Western Europe,
Central and Eastern Europe, the Americas, Africa and the Middle East and Asia Pacific. Revenues and
results are allocated to the region where the product is sold to the consumer.
Export revenues and results are also allocated to the regions. Most of the export production
facilities are located in Western Europe. Sales to the other regions are charged at transfer prices
which include a surcharge for cost of capital.
Results by region Western Europe Central and Eastern Europe TheAmericas1
2004
2003
2004
2003
2004
2003
Net turnover
Third party sales proceeds
5,143
5,140
1,845
1,129
1,510
1,496
Interregional sales proceeds
1,067
1,264
14
1
1
Total sales proceeds
6,210
6,404
1,859
1,130
1,510
1,497
Proceeds from services
138
156
35
15
4
4
Net turnover
6,348
6,560
1,894
1,145
1,514
1,501
Operating profit before amortisation of goodwill
629
593
188
93
284
369
Amortisation of goodwill
-6
-9
-59
-10
-15
-11
Operating profit
623
584
129
83
269
358
Results of non-consolidated participating interests
4
3
3
1
14
16
Value adjustments to non-consolidated
participating interests
17
-
-
-190
71
Interest
Taxation
Minority interests
Net profit
Beer volumes
Consolidated volume
38,516
40,245
30,605
19,680
11,470
10,129
Minority interests
4,692
4,012
974
931
2,935
1,964
Licences
286
470
-
-
141
419
Interregional volume
8,801
8,918
6
7
9
13
Group volume 52,295 53,645 31,585 20,618 14,555 12,525
1 Including Caribbean
