Segmented Information
Information by geographical area
As almost the entire net turnover of the group is
accounted for by just one product group, namely beer,
the financial information is segmented by geographical
area only. The remaining activities are not reported
on a segmented basis. Partly as a consequence of the
acquisition of the Brau Union group in Austria,
we have decided to revise the basis of segmentation.
The following five regions are distinguished: Western
Europe, Central/Eastern Europe, the Americas,
Africa/Middle East and Asia/Pacific. Revenues and
results are allocated to the region where the product
Results by region
Net turnover
Third party sales proceeds
Interregional sales proceeds
Total sales proceeds
Proceeds from services
Net turn over by region
Operating profit before amortisation of goodwill
Amortisation of goodwill
Western Europe
2003 20024
5,140 4,833
1,264 1,282
6,404
156
6,115
117
6,560 6,232
593 553
-9
Central/Eastern
Europe
2003 2002*
1.129
1
1.130
15
1,145
93
-10
891
891
7
898
78
The Americas
2003 2002
1.496 1,355
1
1.497 1,355
4 5
1,501 1,360
369 416
-11
Operating profit by region
584
553
83
78
358 416
Results of non-consolidated participating interests
Interest
Taxation
Minority interests
12
87
23
Net profit
Beer volumes
Consolidated volume
Minority interests
Licences
Interregional volume
40,245 37,844
4,012 2,244
470 2,154
8,918 8,871
19,680 14,887
931 784
10,128 7,885
1,964
419
13
495
Group volume
53,645 51,113
20,618 15,671
12,524 8,380
The 2002 figures have been restated for comparison purposes 1 Including Caribbean
HEINEKEN N.V. ANNUAL REPORT 2003
72
