After a difficult first half year,
economic growth picked up in most
markets. Our sales in the Asia/Pacific
region increased from 8.0 million
hectolitres to 8.4 million hectolitres.
Sales of Heineken beer developed
well, especially in Thailand and
Vietnam.
Operations
Heineken has built a good position in
this region. The main pillar supporting
that position is Asia Pacific Breweries, a
Singapore-based joint venture between
Heineken and Fraser Neave, which has
interests in many breweries in the region.
Heineken beer is brewed in several Asia
Pacific breweries. Heineken has its own
operating companies in Indonesia and on
New Caledonia.
HEINEKEN N.V. ANNUAL REPORT 2003
44
