Sales in Africa and the Middle East advanced strongly, with our breweries in Nigeria and Egypt performing espe cially well. The results of the operating companies suffered from the weak ness of the dollar, the Nigerian naira and the Egyptian pound. Because the economies of many countries are largely dependent on the value of the US currency, this affected consumer purchasing power in many countries in the region. Despite a good perform ance by most of the operating com panies, the overall result in euros was lower. The war in Iraq also had a nega tive effect on the beer market in 40

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2003 | | pagina 46