Aluminium bottle
In France last year, Fleineken
market-tested a new bottle for
the upper end of the on-trade
segment. The appeal of the
all-aluminium bottle lies in a
creative mix of design and
material. Consumer reactions
in up-market clubs in the major
cities have been extremely
positive, and the new bottle
won the prestigious French
Oscar d'Emballage for innova
tive packaging. Fleineken plans
to launch the new aluminium
bottle in around 15 more
markets in 2003, including the
United States, Italy, Germany,
Spain, the Netherlands and
Hong Kong.
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