Regional Review
Europe
exported - mainly to France, and it has now been launched
in a number of other European countries. Heineken has
acquired the remaining 4% of the shares in Affligem and is
now the sole shareholder. The capacity at the brewery has
been increased to meet the rising demand.
Mouterij Albert, our malt-house plant in Belgium which
supplies breweries in Europe, Africa, Brazil and elsewhere,
operated at full capacity and produced 240,000 tonnes
of malt.
With the abolition of a number of market-protection
measures, it became possible for the first time to market
canned beer in Denmark. An agreement was signed with
Bryggerigruppen for the distribution of Heineken beer,
which will be delivered in tanks from the Netherlands and
canned locally in Denmark.
Sales of Heineken beer in Sweden, where it is brewed
under licence by the Spendrups brewery, continued to
grow. Most of the growth was in bottled Heineken, which
is important in promoting the brand's premium image.
An agreement was signed with Hansa Borg Bryggerier
in Norway to brew and sell Heineken beer under licence.
REPORT OF THE EXECUTIVE BOARD
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