It's not big, but it's very clever: that's our new David dispensing system, based on a 20-litre keg. For low-volume outlets, selling between 5 and 75 glasses of beer a day, David is a cost- effective solution. Where only bottled and canned beer was an economic proposition, beer on draught is now an option. The David system keeps the beer fresh for a minimum of 21 days and is very easy to use. Demand exceeded all expec tations in most of the countries where David was introduced in 2002, and the system will be launched in many more markets in 2003. This innova tive, patented draught beer dispensing system was devel oped in-house by Heineken. COM David

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2002 | | pagina 23