2002 in Retrospect Geographical distribution of personnel in numbers Africa/Middle East- 11,093 Western Hemisphere - 1,451 Asia/Pacific 4,849 Netherlands 5,527 Rest of Europe 25,317 Training Productive application of knowledge is essential if Heineken is to strengthen its competitive position. So that it can respond swiftly and effectively to change, whether triggered by growing competition, globalisation, advances in information technology or social trends, Heineken as an organisation must be committed to continuous learning. To supplement our regular local and international training courses, the Heineken University provides a range of short and intensive training programmes to promote the sharing, creation and mobilisation of expertise within the Heineken organisation. Over 1,500 employees took part in the activi ties organised by the Heineken University in 2002, some of which were held at the Learning Centre in Amsterdam and some in the different regions and countries. A virtual learn ing centre was added last year, so that e-learning modules can be incorporated as a permanent element in all courses. The Heineken University carried out a survey last year of the changing demands made on management and leader ship, learning processes in different cultures and the effec tiveness of teams. The survey findings have been applied in new programmes and teaching materials. REPORT OF THE EXECUTIVE BOARD 17

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2002 | | pagina 20