2002 in Retrospect
Geographical distribution of personnel
in numbers
Africa/Middle East-
11,093
Western Hemisphere -
1,451
Asia/Pacific
4,849
Netherlands
5,527
Rest of Europe
25,317
Training
Productive application of knowledge is essential if
Heineken is to strengthen its competitive position. So that
it can respond swiftly and effectively to change, whether
triggered by growing competition, globalisation, advances
in information technology or social trends, Heineken as an
organisation must be committed to continuous learning.
To supplement our regular local and international training
courses, the Heineken University provides a range of short
and intensive training programmes to promote the sharing,
creation and mobilisation of expertise within the Heineken
organisation. Over 1,500 employees took part in the activi
ties organised by the Heineken University in 2002, some of
which were held at the Learning Centre in Amsterdam and
some in the different regions and countries. A virtual learn
ing centre was added last year, so that e-learning modules
can be incorporated as a permanent element in all courses.
The Heineken University carried out a survey last year of
the changing demands made on management and leader
ship, learning processes in different cultures and the effec
tiveness of teams. The survey findings have been applied
in new programmes and teaching materials.
REPORT OF THE EXECUTIVE BOARD
17