Pain Barrier
Keg Cans
Regional Review
In Thailand, sales of Heineken beer brewed by Thai Asia
Pacific Brewery again recorded strong growth and
production capacity was expanded significantly. Two years
after the brand's launch on theThai market, Amstel beer
sales still fell short of expectations.
In Cambodia sales of low-priced beers continued to
advance at the expense of mainstream and premium
beers. Cambodia Brewery maintained its market leader
ship.
The beer market in Malaysia was stable, but growing
competition exerted pressure on margins. Guinness
Anchor Berhard was able to increase its market share
slightly, mainly thanks to higher sales of Tiger beer.
TheNew Zealand beer market continued to contract.
Although our beer sales were down, a better sales mix
and lower costs helped DB Group to achieve a better result
in spite of a substantial devaluation of the New Zealand
dollar. DB Group's wine activities were sold.
Beer sales in Papua New Guinea increased, but the
result was lower due to the fall in value of the local curren
cy. SP Holdings' soft-drink activities were sold.
Asia/Pacific
Pain Barrier
Heineken International
Campaign Beer moments
Agency Lowe Lintas Partners New York
Winner London International Advertising Awards 2000
Sushi
Heineken Thailand
Campaign Sushi
Agency Leo Burnet Thailand
Silver Award 25th Top Advertising Contest of Thailand
Keg Cans
Heineken USA
Campaign Keg Cans
Agency Lowe Lintas Partners New York
Awards 2000 Addy - Mixed Media
42
Regional Review
Asia/Pacific
In Indonesia, despite the adverse effect on the total beer
market of the political and economic uncertainty and the
substantial rise in excise duty, Multi Bintang Indonesia
increased its market share and returned a financial result
close to the previous year's level, although sales of Bintang
beer were down slightly.
On New Caledonia, the pressure on selling prices
eased and Grande Brasserie de Nouvelle Caledonie report
ed higher sales and a better result.
Beer sales on Tahiti were depressed by the sharp
decline in tourism and sales of Heineken beer brewed
under licence by Brasserie de Tahiti were a little lower.
In Australia, the Heineken brand performed particu
larly well, supported by increased investment in marketing
and improvements in the sales organisation. Amstel was
successfully introduced.
Despite the significant slowing of economic growth in
Taiwan, sales of Heineken beer were posted strong
growth and our market share increased. Our own market
ing and sales organisation, which will become operational
in 2002, will help to boost sales still further.
The weak economic situation in Hong Kong translated
into intense competition, chiefly on selling price, which
adversely affected Heineken sales.
The beer market in J a pa n continued to contract.
Heineken sales were down, but the brand was able to
advance its substantial position in the on-trade segment.
The Kazakhstan beer market achieved substantial
growth and Dinal Brewery in Almaty, in which we have a
minority interest, posted a commensurate increase in
sales. Production capacity was raised to 300,000 hi.
The Amstel brand was successfully launched by Dinal on
the Kazakhstan market, to supplement the local Tyan Shan
brand.
In Uzbekistan and Azerbaijan the position of
imported Heineken was strengthened by new distribution
agreements.
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