2001 in Retrospect tion of uniform personnel management systems can yield significant advantages for Heineken in terms of cost- saving and knowledge and information transfer. In collabo ration with the operating companies, more compatible systems are accordingly being developed which can be accessed via the Heineken intranet. Alongside our routine research in this area at local level, we embarked on a Europe-wide study in 2001 of recruit ment and retention of highly qualified staff. Supporting the growing internationalisation of the business requires a more international pool of management expertise and more international assignments to build knowledge and experience. Heineken aims to increase the number of trai nees of non-Dutch nationality to two-thirds of the total and ensure that managers with high potential are able to fol low career paths which include international experience. Training The number of employees making use of the facilities of the Heineken University, which provides short, intensive courses, increased to over 1,300. Modules concerned with project management were in particularly heavy demand in 2001. The courses provided by the Heineken University are a valuable supplement our regular local and international training courses. The object is to activate the knowledge which already exists within the business and share it with others. Personnel managers and trainers from the operat ing companies and central services coordinate knowledge input within an open learning environment. Employees all over the world will shortly be able to participate in training courses and contribute their knowledge and experience via the digital infrastructure which is currently under con struction. REPORT OF THE EXECUTIVE BOARD 21

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2001 | | pagina 28