Review by region
Asia Pacific
In Kazakhstan our minority interest, Dinal, successfully introduced Tyan Shan beer onto the mar
ket. In 2001 Dinal will expand production capacity to 300,000 hectolitres.
In Australia the Heineken brand put in an excellent performance and the growth in sales ex
ceeded those of the swiftly developing premium segment. We now have our own marketing and
sales organization here.
Sales of Heineken brewed by Brasserie de Tahiti on Tahiti stabilized following the increase in the
preceding year.
Sales in Japan were down somewhat on 1999 in a marginally declining beer market. Our sales
concentrated on the international on-premise sector in the large cities, and here Heineken achiev
ed an increase in sales volume.
HEINEKEN N V. ANNUAL REPORT 2000
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