'Bringing enjoyment to people's lives',
is one of Heineken's core values. It goes
beyond the supply of quality products.
It also has to do with respect: respect
for society, human emotions, and the offer
of a relaxing and unforgettable experience.
Being there, around the world, is important
but is only treasured when one knows and
respects local values, and manages to unite
various cultures. Heineken pursues these
goals in different ways, big and small.
We have four thematic pages containing
several examples to show you what we
mean by this.