As the sponsor of various events, Heineken has a reputation
to maintain on behalf of its brands. The events carrying
Heineken brand names are of an extremely diverse nature.
If there is a common denominator, it is pure enjoyment.
Not only do events such as the UEFA Champions League,
Heineken Nightlive and Jammin, and the US Open feature
on the agenda every year, but other smaller occasions are also
supported. Heineken sponsors hundreds of events for the
enjoyment of millions of people. Actually, it ij impossible
to express so much pleasure in figures. Heineken wants to
be where people come together, where emotions are at play,
where unique experiences are created and shared. In short,
Heineken wants to be where excitement is lived and
savoured.
