Financial developments 1997 1996 Turnover and costs in millions of guilders Net turnover Raw materials, other materials and services Excise duties Personnel costs Depreciation and value adjustments Total operating expenditure Operating profit Operating profit and net profit in millions of guilders 13,512 7,442 1,849 2,274 744 12,309 1,203 12,189 6,756 1,621 2,174 626 11,177 1,012 10.9% 10.7% 74.7% 4.6% 19.0% 10.1% 18.9% Operating profit 1,203 1,012 7 8.9% Earnings of non-consolidated participations 63 68 -7.7% Interest -27 -26 2.2% Profit before taxation 1,239 1,054 17.6% Taxation -457 -369 23.8% Profit after taxation 782 685 14.3% Minority interests -21 -30 -27.7% Net profit 761 655 16.2% Turnover and costs Net turnover in 1997 totalled NLG 13,512 million representing an increase of 11% on 1996. Of this increase in turnover, 3% was attributable to changes in consolidation and another 3% to higher exchange rates. Increased excise duties and higher sales volume were the joint cause of a 2% rise. The remaining turnover increase of 3% was thanks to improved selling prices in some countries, an improved sales mix due to ongoing shifts in sales towards premium and specialty beers with higher prices and margins. The most important change in consolidation concerned Birra Moretti in Italy which was consolidated for its first full year. In 1996 Moretti was only included for six months. Also consolidated were Kumasi Brewery in Ghana, Brasseries du Logone in Chad and a number of beverage wholesalers. Higher exchange rates for the US dollar and a number of European currencies had a positive effect on turnover. Use of the US dollar in the economy of Democratic Republic of Congo, formerly Zaire, also made a contribution to higher turnover. This contrasted with the devaluation of the Indonesian rupiah. There was a 1% increase in consolidated sales volumes. Operating expenditure rose by 10% to NLG 12,309 million. Alongside the consolidations, higher exchange rates also played a role here. In contrast, raw material costs were lower, as were purchasing prices for packaging materials although to a lesser degree. The power of our brands was again reinforced by sponsorship and advertising. At the same time, increasing concentration in the brewing industry prompted us to increase marketing activities whereby market and selling expenses rose by 14% to NLG 1,642 million. This represents an increase from 11.8% of net turnover to 12.2%. The level of restructuring and reorganization costs was considerably lower than in 1996 when 38

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 1997 | | pagina 51