Knowledge is power
Effective l January, 1998, Heineken started its own
university. The thinking behind the 'Heineken University'
concept is as un-complex as it is urgent. Increasingly,
factors determining the Croup's position include
generating, making accessible and applying knowledge.
The better, more intelligently and more effectively that
happens, the stronger Heineken's position will be in the
global markets for human resources, companies and
brands. In all these environments it is important that the
Croup can mobilize and deploy its existing and future
knowledge for optimal productivity. And this is where the
Heineken University will play the role of facilitator.
"Heineken University isn't a traditional academic
institution with lecture halls, professors and students",
says Sandra Caarenstroom (34), the university's manager,
"quite the opposite. The Heineken University stands for a
modern learning infrastructure where people learn to use
knowledge present in the Croup, and to go on developing
their own knowledge. Part of this infrastructure is already
in place, and a digital side will be added over the next
several years. The responsibility for learning will rest with
the employees themselves. All and all Heineken University
will contribute to the professionalism of employees and to
enhancing involvement with the company. In our vision
knowledge management and learning are inseparable.
Creating structure in learning processes is crucial for the
Group's sustained, long-term knowledge productivity.
That's my challenge."
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