As we present the satisfactory results for the year 1997, our eyes are firmly focused on the future. The worldwide market for beer is set to increase by half again over the next twenty years. That is a good outlook. Our task is to ensure that the core competencies behind our past successes stay as fresh as ever. Consistency in production and marketing is one such competency. Internationalization is another. And the Heineken culture is the third. Together they enable us to go on generating added value. Our annual report also takes a look ahead. What does the future hold for our most important raw material - water? What will consumers be like twenty years from now? How will we deal with knowledge? How will we ensure that our beer gets to the customer as efficiently as possible? It is our ambition to go on exerting a determining influence on our future. We consider that to be a major responsi bility to our shareholders, our employees and all stakeholders. In short: Our passion is your perfect beer.

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 1997 | | pagina 2