financial results
foreign exchange exposure
interest rate exposure
off balance activities
breakdown of results per region
financial risks policy
environmental policy
political risks
activities concerning/
investments in:
acquisitions
research development
human capital
business ethics policy
corporate governance
other, namely
importance
1 2 3 4 5
7 not at all
5 very much
clarity
1 2 3 4 5
1 very bad
5 very good.
What is your opinion on the
informative value and the readability
of the following itemsofthel997
annual report of Heineken N.V.
Profile of Heineken
Executive Board
Supervisory Board
Recommendations ofthe
Supervisory Board
Key figures
Report ofthe Executive Board
Report of the Chairman
Prospects
General developments
Corporate brands
Breweries
Research Development
Environment
Alcohol and society
Personnel
Developments by country and region
Europe:
the Netherlands
France
Italy
informative value
1 2 3 4 5
i very bad
5 - very good
readability
1 2 3 4 5
7 very bad
5 very good
H E I N E K E
ANNUAL
SURVEY
19 9 7
3
N N.V.
REPORT
