Heineken N.V. 1997 annual report survey
1. You receive the 1997 annual report
of Heineken N.V. in your capacity
as (a combination of answers is
possible):
private investor
institutional investor
mutual fund
existing shareholder
potential shareholder
other:
sell-side analyst
supplier
(financial) press
competitor
other, namely:
employee of Heineken
buy-side analyst
client
education/training
2. How much time did you spend on
this annual report?
0-15 min. □15-30min. 30-45 min. 45-60min.
over 60 min.
3. What is your opinion on the annual
report and the used charts for the
following aspects:
annual report
charts
Please use the scale t extremely bad
and 10 excellent
informative value
readability
design/layout
size
overall opinion
4. How important do you consider insertion
of information on the following subjects
in the annual report of Heineken N.V.?
What is your opinion on the clarity of
the provided information on these
subjects in the 1997 annual report
of Heineken N.V.importance clarity
core activities
brands
products
goals
strategy
average competitive position
management
organisational structure
market developments
expectations
1 not at all
5 - very much
1 2 3 4 5
5 very good.
2
