Heineken The origins of Heineken N.V. lie in Amsterdam, where in 1864 Gerard Adriaan Heineken acquired the brewery De Hooiberg dating from 1592. Soon after the takeover the field of activity was extended to the whole of the Netherlands and a start was made on activities abroad. Now the enterprise has become the most international brewery group in the world and is active in more than 170 countries.* In 1995, 64.3 million hectolitres of beer was brewed under the supervision of Heineken, giving the Company the No. 2 position in the world rankings. Production takes place in 116 breweries spread over 57 countries. Although the main area of activities is in Europe, Heineken has interests in brewery companies and licence-holders all over the world. The Company's international brands are Heineken, Amstel, Buckler and Murphy's Irish Stout. These brands are complemented and supported by a large number of national and regional brands. Heineken is the world's most international beer brand and is the leading brand in Europe. In the United States, Heineken is the biggest import brand. Research and development occupy an important position within the enterprise. These activities are co-ordinated from the Research Development Centre in the Netherlands. Services are rendered worldwide to affiliated breweries in both the engineering and the technological field. See the world map after page 37 of this Report for a survey of operating companies, participations and the brands sold.

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 1995 | | pagina 2