Un comptoir en acajou,
une tire use lusrrée,
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nom de la bière
ESI DANGEREÜX POUR LA SAME l^Ti ONSOMMER AVEC MODERATIOI
In Eastern Europe we are developing activities to increase the
brand awareness and distribution of Heineken beer. Despite
the difficult economic situation our exports showed a sizeable
growth, though the volumes are still modest. In addition, we
are seeking participations in attractive brewery groups in East
European countries in order to obtain a strong local position.
In connection with this, agreement was reached in principle
in March 1994 on the acquisition of a 24.9% interest in the
Polish brewery company Zywiec, through participation in a
share issue. Zywiec has three breweries with a total capacity
of 1.1 million hectolitres.