s 24 Beer sales In Africa (in millions of hectolitres) 7.4 1 7.7 6.5 6.9 6.2 1984 1985 1986 1987 1988 In Rwanda beer sales by Brasseries et Limonaderies du Rwanda Bralirwa' S.A.R.L. rose, but earnings were under pressure. Sales of the Mützig beer launched in 1987 did not proceed entirely as desired; steps will be taken to introduce a small bottle. The President of the Republic commissioned the enlarged brewery at Gisenyi. Sales of soft drinks were below last year's level. In the People's Republic of Congo the turnover and earnings of Brasserie de Brazzaville S.A. rose. At the beginning of November Amstel beer was launched. In Réunion there was again an increase in the sales of Brasseries de Bourbon S.A. A filling line for plastic bottles was installed in the soft drink factory. Amstel beer is now being brewed locally, whilst imported Buckler has been introduced. In the following countries we have participations which are not consolidated. In Nigeria Nigerian Breweries Ltd. was able to achieve considerably higher sales in a declining beer market. In view of an import ban on barley, products have been developed which are based entirely on local raw materials. These products will be marketed in 1989. Sales by Kumasi Brewery Ltd. in Ghana remained at the same level. The improvement in the economic circumstances gives some confidence for the future. The renovation of the brewery is proceeding satisfactorily. In Sierra Leone the situation at Sierra Leone Brewery Ltd. remains very alarming. The brewery is facing a lack of raw materials as a result of the shortage of foreign exchange; partly as a result of this, the overhaul programme has suffered further delay. In Angola the breweries Nova Empresa de Cervejas de Angola 'Nocal' S.A.R.L. and EKA-Empresa Angolana de Cervejas S.A.R.L. had to contend with a shortage of raw materials, as a result of which there was a setback to production. Consequently sales were at a lower level. International Brasserie S.A. in Cameroon was able to step up sales in a declining beer market. Despite a further expansion of capacity, it can hardly keep pace with the rising demand for the Amstel and Mützig brands. At Brasseries du Logone S.A., in Chad, sales were maintained at the previous year's level. The brewery at Moundou has been brought fully up to standard from the technical point of view. In Morocco our licensing partner, Société des Brasseries du Maroc S.A,, has started the construction of a brewery, in Casablanca, in which connection we are giving technical support. Within this framework we have acquired a small interest in that company. Sales of Heineken beer again proceeded satisfactorily. In Zambia, where we give technical support to Zambia Breweries Ltd., there was again a delay in the modernization of the two breweries as a result of a shortage of foreign exchange. t Asia/Australia/Oceania There are Heineken interests in brewery enterprises in Indonesia, Singapore (together with interests in Malaysia, Papua New Guinea and New Zealand), New Caledonia, Jordan, Lebanon and China. Production of Group products under licence also takes place in Japan and Tahiti. In Indonesia, New Caledonia and Papua New Guinea also soft drinks are produced. The economy in Indonesia grew only moderately, but the beer market again showed considerable growth. P.T. Multi Bintang Indonesia was able to maintain its share in the beer market. Sales of soft drinks remained at the previous year's level. The company's earnings

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 1988 | | pagina 34