G.A. Heineken (II'IIOI'W DÜÜ itirJiïü^JBï'3 JÜJBUïaü'XflUfJUUJ. ROTTERDAM, 1873. -m - HEINEKEN S BIERBROUWEHIJ MAATSCHAPPIJ Maatschappelijk Kapitaal f l.jooooo. itruujs van JUhiifri' (.j\ool<Vij| EfuiiiïiiH (.jiiIilt'ii Amsterdam,15 Februari, 1873. fr,s Dir - - - - .=-> j STADHOUDERSKADE AMSTERDAM het welvare van de brouwery d'hootbeb& 21 Caribbean Competition intensified in the Caribbean, too, but our brands were able to maintain or strengthen their strong position in virtually all the markets. Exports of beer to this area remained at the same level and sales of locally brewed beer showed an overall increase, mainly due to a rise in tourism to this region and consequently the improvement in the economic situation. In Trinidad and Tobago the beer market showed a decline, which was mainly caused by the economic recession and a number of government measures. Nevertheless National Brewing Company Ltd. managed to achieve a rise in sales volume. The lower sales of Heineken beer produced under licence were amply offset by a sharp rise in the sales of the local brand Stag. In Martinique sales of the local beer brands Lorraine and Porter brewed by Brasserie Lorraine S.A. remained stable, despite keener competition. Total sales by the company showed a slight decrease, mainly as a result of lower sales of soft drinks. Exports to Guadeloupe and French Guyana developed satisfactorily. There was a slight fall in sales of imported Heineken beer. In St. Lucia Windward Leeward Brewery Ltd. succeeded in continuing the favourable trend of recent years. Both local sales and exports within the region again developed along positive lines. A licensing agreement was concluded for the local production and export of Guinness Stout. A licence was also obtained from Desnoes Geddes Ltd. for the production of Red Stripe beer, Dragon Stout and Red Stripe Malta. Sales by Antilliaanse Brouwerij N.V. in the Netherlands Antilles and Aruba showed an increase, mainly as a result of the economic recovery in Aruba. On this island the market share was enlarged, whilst in Curapao the market share remained stable. Sales of imported Heineken beer rose, partly due to the growth of tourism. In the Bahamas sales of Heineken beer and other products made by Commonwealth Brewery Ltd. under licence showed an increase. In particular, sales of Guinness Stout and Vita Malt did well. In November the new local beer brand Kalik was launched. In Puerto Rico sales of imported Heineken beer declined. In the following three countries we have operating companies which are not consolidated. In the Dominican Republic sales by Cerveceria Nacional Dominicana S.A. rose considerably, despite the unfavourable economic situation locally and the many price increases. The rise in sales of Heineken beer brewed under licence continued. In Jamaica sales by Desnoes Geddes Ltd. showed an increase, despite the setback in the third quarter as a result of the hurricane Gilbert. Sales of Heineken beer again rose considerably. In Haiti the political situation remained unsettled. Nevertheless sales of Heineken Malta, produced under licence by Brasserie Nationale d'Haïti S.A., increased. Central and South America In Central America the political and economic situation was persistently unstable. In South America there was again evidence of a high rate of inflation. In many countries the effectiveness of government measures appears to be decreasing and the economic situation is worsening. As a result of this there was a decline in the rate of growth of the beer market. In Brazil the total sales of the Kaiser breweries, in which we have a minority interest, rose considerably.

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 1988 | | pagina 32