24 Beer sales in Africa (in millions of hectolitres) 7.0 7.4 6.2 6.5 6.9 1983 1984 1985 1986 1987 The extension of capacity at the brewery in Kigali will be completed in the spring of 1988. Sales of soft drinks showed a satisfactory rise. In the People's Republic of Congo, better earnings were achieved by Brasserie de Brazzaville S.A. than in the previous year. The brewery has been expanded and completely modernized. Sales of beer and soft drinks by Brasseries de Bourbon S.A., in La Réunion, were higher than in 1986. Earnings, too, showed an increase. The market position was strengthened by the launching of Amstel beer. In the following countries we have parti cipations which are not consolidated. In Nigeria sales by Nigerian Breweries Ltd. were up on the previous year. The area of the agri-business project for the production of local raw materials has been further extended in accordance with the plan. As from January 1, 1988. the Nigerian government imposed a ban on the import of barley malt, so that production must take place solely on the basis of local raw materials. It is uncertain how the market will react to these prod ucts. For the first time for many years the economy in Ghana is again showing some growth, due to the restructuring programme introduced by the govern ment. It would appear that the very nec essary replacement of the installations of Kumasi Brewery Ltd. can begin now that the required foreign exchange permit is almost certain to be obtained. Sales were slightly below the previous year's level. As in the previous year, the situation at Sierra Leone Brewery Ltd., in Sierra Leone, was still very alarming. The planned overhaul to improve the old installations had to be postponed owing to lack of foreign exchange. The breweries Nova Empresa de Cervejas de Angola 'Nocal' S.A.R.L. and EKA Empresa Angolana de Cervejas S.A.R.L., in Angola, again had to contend with sluggish sales. We do not expect any improvement in the situation for 1988. International Brasserie S.A., in Cameroon, had an increase in sales, whilst the total beer market remained at the same level. In particular, there was a considerable rise in sales of Amstel beer brewed under licence. At Brasseries du Logone S.A., in Chad, sales were below the previous year's level. The technical repairs to the brewery are proceeding according to plan. In Morocco a contract for the construction of a brewery has been concluded with Société des Brasseries du Maroc S.A. It is expected that the government permit will be obtained in the current year, after which construction will be started. There was again a substantial increase in sales of Heineken beer brewed under licence. In Zambia, where we have a technical management contract with Zambia Breweries Ltd., the project to modernize the two breweries was seriously delayed by a shortage of hard currency. Asia Australia Oceania There are Heineken interests in brewery enterprises in Indonesia. Singapore (together with interests in Malaysia, Papua New Guinea and New Zealand), New Caledonia, Jordan and Lebanon. Production of Group products under licence also takes place in Japan and Tahiti. Soft drinks are also produced in Indonesia, New Caledonia and Papua New Guinea. Although the economic situation in Indonesia did not improve, the volume of the total beer market nevertheless increased. Despite this growth there is still an overcapacity in the brewing indus try. Consequently margins remain under pressure. Sales by P.T. Multi Bintang Indonesia increased, as did earnings.

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 1987 | | pagina 29