Heineken
The origins of the enterprise lie in Amster
dam, where in 1864 Gerard Adriaan Hei
neken acquired the brewery De Hooiberg
dating from 1592. Soon after the takeover
the field of activity was extended to the
whole of the Netherlands and a start was
made on activities abroad.
Heineken is now an international bever
ages group producing and distributing
leading brands with the emphasis on
beer. Sales are made in some 150 coun
tries. Worldwide the production of
Heineken and Amstel beer takes place
in both our own and affiliated breweries
as well as under licence by third parties.
In addition Heineken gives assistance in
the field of both engineering and tech
nology.
Research traditionally occupies an impor
tant position as a basis for the activities
of our enterprise. Research and develop
ment are co-ordinated from our laboratory
at Zoeterwoude in the Netherlands.
Brands sold by us and our affiliated enter
prises include:
beer
Heineken, Amstel, Dreher, Murphy,
Mutzig, Aguila, Adlerbrau, Grizzly,
Bintang, Primus, Anchor, Tiger, Star and
Gulder, as well as produced under licence
in France: '33', Pelforth, Pélican, George
Killian's.
soft drinks
Royal Club, Sourcy, B3 and Sisi as well
as Pepsi-Cola, Seven-Up and Rivella
produced under licence for the Nether
lands.
shandy
Royal Club, Green Sands as well as
produced under licence in France:
Panach'.
spirits and wine
Bokma, Hoppe, Coebergh, Glenmark,
Grand Monarque, Jagermeister (produced
under licence for the Dutch and Belgian
market) and in the Netherlands agencies
for Bouchard Père Fils, Osborne and
Bacardi, inter alia
