Africa Brazzaville In Nigeria production was below the pre vious year's level at our minority partici pation Nigerian Breweries Ltd. Big prob lems occurred in the obtaining of import permits and the financing of imports, resulting in a shortage of imported raw materials. Therefore undivided attention was paid to the processing of locally grown cereals. The local raw materials component in the Star and Gulder brands was increased. Furthermore, in mid-1986 a new type of beer was introduced under the brand name Rex, using a consider able proportion of sorghum as raw ma terial. This product was well received by the consumer. As part of a large agro-industrial project the first 300 hectares of agricultural land for the production of local raw materials were cultivated. Over several years the total area will be expanded to 5,000 hec tares. This project also comprises infra- structural facilities for the drying and storage of its own harvest, as well as for local raw materials bought from third parties. The sales of International Brasserie S.A. in Douala, Cameroon, are developing satisfactorily. A further increase in the capacity of the brewery is being contem plated. Sales of Amstel beer produced under licence have grown and the Mützig brand is maintaining its position in its market segment, despite the very strong competition. In Sierra Leone the production at Sierra Leone Brewery Ltd. remained at a low level due to shortage of raw materials. No improvement is expected in this posi tion for the time being. Partly as a result of the sharp devaluation of the leone, the company is in bad shape. Sales rose at Kumasi Brewery Ltd. in Ghana. Due to arrears of maintenance the technical condition of the brewery is unsatisfactory. Efforts are being made to obtain foreign exchange permits in order to facilitate the import of parts for maintenance of the brewery. In Chad the sales of Brasseries du Logone S.A. were lower as a result of a sharp decline in the purchasing power of the population in the south of the coun try, where income from cotton-growing fell considerably in the past year. Main tenance is being carried out, accompan ied by a slight increase in production capacity. As in the previous year, the two breweries in Angola were only able to utilize part of the available capacity. The economic position of this country has further wor sened as a result of the reduction in oil revenues. Sales of Fleineken beer brewed under licence in Morocco by Société des Brasseries du Maroc S.A. have further improved through the efforts of our part ner. In Zambia we are involved in the main tenance of the breweries in Lusaka and Ndola of Zambia Breweries Ltd. Some progress was achieved in this, though we were confronted by a shortage of hard currency. Efforts are being made with limited resources to maintain pro duction at the current level. Asia/Australia/Oceania There are interests in brewery enterprises in Indonesia, Singapore (with interests in Singapore, Malaysia, Papua New Guinea and New Zealand), New Caledonia, Jordan and Lebanon. Production under licence takes place at all our affiliates, as well as in Japan and Tahiti. Soft drinks are also produced in Indonesia, New Caledonia and Papua New Guinea. Although economic developments in South East Asia did not show any recov ery in 1986, sales of beer increased. This positive effect was not sufficient to compensate the negative effect on our earnings at the lower exchange rates for currencies which are important to us. Exports to the Far East remained at al most the same level. Sales of Fleineken beer in Hong Kong rose substantially. People's Republic of Congo

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 1986 | | pagina 24