Heineken The origins of the enterprise lie in Amsterdam, where in t864 Gerard Adriaan Heineken acquired the brewery De Hqoiberg dating from 1592. Soon after the takeover the field of activity was extended to the whole of the Nether lands and a start was made on activities abroad. Heineken is now an international beverages group produ cing and distributing leading brands with the emphasis on beer. Sales are made in some 150 countries. Worldwide the production of Heineken and Amstel beer takes place in both our own and affiliated breweries as well as under licence by third parties. In addition Heineken gives assis tance in the field of both production engineering and technology. Research traditionally occupies an important position as a basis for the activities of our enterprise. Research and development are mainly performed centrally, i.e. in the laboratory at Zoeterwoude in the Netherlands. Brands sold by us and our affiliated enterprises include: beer Heineken, Amstel, Dreher, Murphy, Mützig, Grizzly, Bin- tang, Primus, Anchor, Tiger, Star and Gulder, as well as produced under licence in France: '33', Pelforth, Pélican, -.George Killian's: soft drinks Royal Club, Sourcy, E-10, B3 and Sisi as well as Pepsi Cola, Seven-Up and Rivella produced under licence for the Netherlands. shandy Royal Club, Green Sands as well as produced under .licence in France: Panach'. spirits and wine Bökma, Hoppe, Coebergh, Glenmark, Jagermeister (pro duced under licence for the Dutch and Belgian market) and also the wines represented by us from inter alia Bouchard Père Fils.

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 1985 | | pagina 2