Heineken
The origins of the enterprise lie in Amsterdam, where in
t864 Gerard Adriaan Heineken acquired the brewery De
Hqoiberg dating from 1592. Soon after the takeover the
field of activity was extended to the whole of the Nether
lands and a start was made on activities abroad.
Heineken is now an international beverages group produ
cing and distributing leading brands with the emphasis on
beer. Sales are made in some 150 countries. Worldwide the
production of Heineken and Amstel beer takes place in
both our own and affiliated breweries as well as under
licence by third parties. In addition Heineken gives assis
tance in the field of both production engineering and
technology.
Research traditionally occupies an important position as a
basis for the activities of our enterprise. Research and
development are mainly performed centrally, i.e. in the
laboratory at Zoeterwoude in the Netherlands.
Brands sold by us and our affiliated enterprises include:
beer
Heineken, Amstel, Dreher, Murphy, Mützig, Grizzly, Bin-
tang, Primus, Anchor, Tiger, Star and Gulder, as well as
produced under licence in France: '33', Pelforth, Pélican,
-.George Killian's:
soft drinks
Royal Club, Sourcy, E-10, B3 and Sisi as well as Pepsi Cola,
Seven-Up and Rivella produced under licence for the
Netherlands.
shandy
Royal Club, Green Sands as well as produced under
.licence in France: Panach'.
spirits and wine
Bökma, Hoppe, Coebergh, Glenmark, Jagermeister (pro
duced under licence for the Dutch and Belgian market) and
also the wines represented by us from inter alia Bouchard
Père Fils.