Sales of beer in Western Hemisphere Sales of beer in Africa Brewed under the supervision of Heineken (in millions of hectolitres) Brewed under the supervision of Heineken (in millions of hectolitres) 1.5 1.9 2.4 3.1 3.6 I I 1976 1977 1978 1979 1980 1976 1977 1978 1979 1980 The political situation in Surinam has had no appreciable effect on the course of affairs in our brewery there. Sales proceeded satisfactorily. In Trinidad it proved difficult to continue the rise in market share which had started in the previous year. We are not pessimistic about the future, partly in view of the favou rable position given to Trinidad and Tobago by the exist ing oil reserves. In August 1980 the island of St. Lucia and also our brewery there at Vieux-Fort were hit by the hurricane 'Allen'. Although the immediate damage to the operating establishment is covered by insurance, a decline in the purchasing power of the public is to feared as the banana plantations, the chief source of income of the population, were largely destroyed. Heavy damage was also caused to the island's infrastructure. Despite the unfavourable economic climate at the pres ent moment sales of Heineken beer brewed in Jamaica did well. Sales of locally produced Heineken Malta in Haiti pro ceeded satisfactorily, but sales of local Heineken beer remained below expectation. Africa The financial and economic situation in Zaire remained unchanged by comparison with what has been stated on this subject in previous reports. The import of raw ma terials is still difficult. In order to meet this requirement the brewery has set up its own agricultural projects. The recession in the beer and soft drinks industry re sulted in a reduced output from the bottle factory. The course of affairs in Rwanda was generally satisfac tory. About the situation in Burundi, too, we are not dissatis fied. Possibilities are being sought to cultivate in the country itself part of the raw materials required for the brewery. The economies of Ghana and Sierra Leone are still characterized by a shortage of foreign exchange. The breweries in those countries experienced the detrimen tal consequences of this. t I The still prosperously developing economy of Nigeria led amongst other things to a sharp increase in the demand for beer. In consultation with the authorities in Angola a system was set up to arrive at a broader training and instruction of the brewery personnel in that country. During the year under review sales of Heineken beer in Morocco were again at an excessively low level. Efforts are being made, in collaboration with our partner, to bring them to a more satisfactory volume. In Chad one of the two breweries has been shut down as a result of the happenings in that country. Bearing in mind 24

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 1980 | | pagina 25