Beer sales in Africa
brewed under the supervision of Heineken
(in millions of hectolitres)
1977/78
1976/77
1975/76
5.7
I
5.7
I
5.6
I
Beer sales in Asia/Australasia
brewed under the supervision of Heineken
(in millions of hectolitres)
1977/78
1976/77
J
1.1
1
1975/76
1.6
I
1974/75
6.-
k 1974/75
1.7i
i
1973/74
5.8
1973/74
16l
In the other African countries we were able to Prospects
maintain our position, although in the former
French areas our sales were under pressure
through price competition and production in Angola The results of the enterprise are partly determined
remained at the same level owing to lack of per- by a large number of factors upon which we oursel-
sonnel. ves can only exert a limited influence.
In view of the strength of our business we are con
fident that we shall be able to cope with the pro-
Asia/Australasia blems confronting us. In the light of the above we
therefore see no reasons to expect any substantial
deviations in the profit development for the current
The sales of our beers in the Near and Middle East financial year,
showed a marked increase.
The sales in the Far East as well as the trading
profits of our affiliated enterprises in that part of the Amsterdam, December 6, 1978
world generally increased.
The financial results of the business in Indonesia Heineken
showed a positive trend. In accordance with the Van der Werf
government regulations the brewery has withdrawn Van Schaik
from the distribution function. Van de Vijver
15
